MEANINGS AND FACTS BEHIND AMAZON’S LOGO

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AMAZON’S LOGO

We can see Amazon flipping the world of commerce upside down. In a short time, the company had a turnover of more than $135 million dollars and showed no signs of slowing down since then. Amazon has eventually become an online source to deliver ample amount of new technologies and utilities to their customer’s doorstep. Also, it has introduced the company’s voice-activated personal assistant, Amazon Alexa, which was a hit in the market. Although the history of Amazon is brief, however it has been remarkably illustrious.

Let’s take a walk down the path starting from the company’s origin to its remarkable performance in the world trading market and see how the Amazon logo has played hand-in-hand with it.

ORIGINS OF AMAZON

Amazon was formed in the early 90s under the name of ‘Cadabra’. However, after a lot brainstorming the name was later changed to ‘Amazon’ by keeping the thoughtful branding in mind. In the beginning, Amazon sold only two books. The company was created with a vast idea but the process wasn’t speeding up. After two months of being active, online amazon managed to sell books in 45 different countries with generating a revenue of $20,000 per week.

With slow steps toward their ultimate goal Amazon accelerated their growth process to maximize their profitability. In 2000, when the dot-com bubble burst it killed many online store and Amazon (including few more businesses) was left. This led the company to expand with generating its first profit of $5 million.

Since then, Amazon hasn’t slowed down their expansion and growth. Also, it is known as the most influential companies in the world commerce trading market. From cutting-edge technology to grocery shopping, Amazon offers everything. It all will make sense when you connect the dots that a company’s logo reflect that particular business.

AMAZON LOGO AND ITS SIGNIFICANCE

A company’s logo is the front face of that particular business. To capture an online market, a company needs a logo that can attract their audience. Amazon has changed a number of logos over the passing years however, the current Amazon logo depicts the meaning so well from what they sell to the package delivery at your door. Whereas the arrow below the trademark makes a smile that shows customer satisfaction.

WHAT DOES THE AMAZON LOGO STAND FOR?

THE COLOR USED:

The black shade in the Amazon logo represents supremacy, dominance, and elegance whilst the orange color stands for happiness, joy and pride that relates to customer satisfaction.

MEANING:

The original meaning of the arrow and the smile shows their customer satisfaction that how happy they are to deliver goods to the customer’s door with pure gratification.

WHAT IS THE SLOGAN OF AMAZON?

“The Most Centered Company in the World” is Amazon’s slogan.

The company’s slogan is self-explanatory where the customers can get whatever they want at the lowest possible price. Amazon is providing the best online services from a long time and it is also known for their best customer services.

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