THE SIGNATURE, THE LOGO, AND THE SANDS OF TIME

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Johnson & Johnson needs no introduction to anyone anywhere. It is an assumption that the word that mothers know and recognize after their own children’s names is “Johnson & Johnson”. It is an industry leader in manufacturing medical devices, pharmaceutical products, and packaged goods. With its headquarters in New Jersey, this Fortune 500 Company also has a global presence. It contributes billions of dollars to the annual sales.

THE 130 YEAR OLD LOGO

The story behind the iconic Johnson & Johnson logo is a true sign of how a logo can stand the test of times. The iconic and amazing logo has been around for more than 130 years and doesn’t show any signs of giving up. The readers will be amazed to know that the logo is actually based on the signature of James Wood Johnson, the co-founder of Johnson and Johnson. In fact, it won’t be false to claim that it is one of the longest-used company logos in the entire world. This familiar logo is not a typeface like most people think. If you observe the logo and the signature of James Wood Johnson, you will easily catch the similarities between his signature and the logo.

THE MISSION

The company was founded on the principles of improving and saving lives. The founders of the company, namely James Wood Johnson, took this mission very seriously. To make sure that the mission and its seriousness would be propagated to all its customers, he literally signed the company’s products with his name to give them a look of authenticity.

Let’s take a look back and go over the evolution of the incredible and everlasting Johnson & Johnson Logo.

THE FIRST SIGN EVER

The first evidence of the family name being used is in 1886. As co-founder of a fledgling company, James Wood Johnson signed the first official check with the family name. It also included the company name which was written in the same style. The check was made out to a local railroad freight master.

THE SIGN AND THE JOHNSON AND JOHNSON LOGO

In 1887, the firm that was just one year old, had started to manufacture ready-to-use surgical dressings. Which were used in surgical procedures. These dressings featured the first logo that closely resembled James Woods Johnson’s signature, including the large loops on some of the letters and the ampersand sign attached to the second “Johnson”.

THE WORD SPREADS

The signature, which was by now being recognized as the company logo began to appear on delivery carts and other products.

THE LOGO WITH DIFFERENT LOOKS

In the beginning of the 20th century, the logo appeared on various products in different styles. Some of those logos were closer to what the logo looks today, while others were closer to the hand writing. But during the 1950s, the standard logo was adopted and that is what we see today.

SAME LOGO, DIFFERENT LANGUAGE

The Johnson & Johnson Logo found itself being translated to another language when China opened its borders to western businesses.

A TOUCH OF THE FUTURE

In 2016, the company unveiled the animated logo on its redesigned corporate website, bringing the Johnson and Johnson logo into the modern age.

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